【市卫健委】Cultural Export From Chinese Science Documentaries

      ‘Extraordinary Future: China’s Science Revolution’, a documentary produced by both China Review Studio, affiliated to the China Foreign Languages Publishing Administratio, and famous Western director Christopher Riley, has recently become a hit overseas. The documentary, which explains Chinese science and technology in the context of globalization, has been praised by many Internet users at home and abroad, setting off an unprecedented ‘Chinese science and technology fever’. There is no doubt that this is an important and successful step in China's cultural export to the outside world.

       When it comes to cultural export, there are typical cases in every country. The United States has exported its heroic culture to the world through Marvel films. Japan has spread its traditional culture such as kimono, geisha and samurai to the world through animations and comics. South Korea has opened up the entertainment market around the world by creating streaming superstars to realize the entertainment economy.The United Kingdom has spread its values, ideology and public opinion around the world through documentaries of BBC...... Depending on films, animations, documentaries, variety shows and other carriers, these countries have not only earned rich economic benefits around the world, but also successfully promoted their own culture and attracted a large number of international tourists through cultural impressions, which further promoted the local tourism industry. Thus, cultural export is playing an increasingly prominent role in international competition.

       In terms of cultural export, in addition to ‘Extraordinary Future: China’s Science Revolution’, various institutions and people in China have also made many attempts and efforts. In the offline, the Chinese government has set up 550 Confucius Institutes in 154 countries and regions, setting up platforms to teach The Chinese language and spread Chinese culture. On the Internet, Li Ziqi, a well-known video blogger, has amassed more than 7 million overseas followers on YouTube for her short videos related to traditional Chinese food production techniques. These successful examples show that the realization of cultural export requires not only vigorous promotion and communication at the government level, but also innovative forms to show the charm of China through individuals.

       Culture is the soul of a country and a nation. Only by strengthening cultural soft power and gaining recognition from other countries can we gain more voice in the world and promote the common progress of cultural, economic, political and other strengths. Therefore, we should all enhance national confidence, attach importance to the export of cultural values, and help China enhance its international influence through active cultural exchanges.

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